SOCIAL RESPONSIBILITY

The responsibility of businesses towards customers is a crucial and indispensable aspect in today's business environment. Businesses not only exist with the aim of making a profit but also must ensure that the products and services they provide meet the needs and desires of customers in the highest quality manner.

An important part of this responsibility is ensuring transparency and honesty in advertising and product information. Businesses need to provide accurate and comprehensive information about products or services, helping customers have a clear view to make purchasing decisions. Maintaining trust from customers requires businesses not to engage in deceptive activities or embellish information to create false attractiveness.

Furthermore, business responsibility also includes ensuring the safety and quality of products or services. This can be demonstrated through compliance with quality standards, product testing before market launch, and ongoing monitoring after products have been sold. If there are issues with products or services, businesses should have policies to support and resolve issues promptly and effectively.

Additionally, business responsibility lies in handling feedback and complaints from customers. They need to listen to and address opinions, suggestions, and feedback from customers to improve the quality of products and services. This helps create a positive interaction environment between businesses and customers, while strengthening long-term relationships.

In summary, the responsibility of businesses towards customers is an important part of development and sustainability in business. To build a strong brand and maintain a position in the market, businesses need to prioritize the interests of customers and conduct business activities ethically and responsibly.